Insider optimization strategies direct from the Google AdWords team to help improve the quality and performance of your account without raising costs. Sound, practical advice for existing AdWords advertisers and a must-read for anyone managing accounts.
1. Know your industry
Staying up to date with industry trends can help you better organize your campaigns, allocate your advertising [...]
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If you have ever wondered what all of the “other unique” queries are after running a search query report from AdWords and didn’t have the time or know-how to setup custom analytics filters, today is your day. From within the AdWords report center, you now have the option to run an “advanced” search query report. [...]
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Running Search and Content networks in the same campaign.
Although not detrimental to your campaign performance, running the Search and Content networks together in your campaign can be more difficult to manage. Since impressions typically run higher and click through rates lower on Content, campaign performance reporting can be tricky. More importantly, splitting the networks into [...]
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