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The Real Reason AdWords is Retiring Position Preference

The day after Google’s Chief Economist, Hal Varian, shares some insights on the average position metric, emphasizing that conversion rates don’t vary much with the position, they decide to call it quits on the AdWords Position Preference feature. Set aside the fact that the position preference feature was confusing and unlikely to be missed considering [...]

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Close Doesn’t Count in AdWords

If you have ever heard the expression “close only counts in horseshoes and hand grenades”, you know exactly what I mean when I say that close doesn’t count in AdWords. If not, let me explain. Earlier today I had the opportunity to review a Google AdWords account that was setup late last year and ran [...]

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12 AdWords Optimization Tips from the Inside

Insider optimization strategies direct from the Google AdWords team to help improve the quality and performance of your account without raising costs. Sound, practical advice for existing AdWords advertisers and a must-read for anyone managing accounts. 1. Know your industry Staying up to date with industry trends can help you better organize your campaigns, allocate [...]

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New “Advanced” Search Query Report

If you have ever wondered what all of the “other unique” queries are after running a search query report from AdWords and didn’t have the time or know-how to setup custom analytics filters, today is your day. From within the AdWords report center, you now have the option to run an “advanced” search query report. [...]

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Top AdWords Mistakes and Quality Score Killers

Running Search and Content networks in the same campaign. Although not detrimental to your campaign performance, running the Search and Content networks together in your campaign can be more difficult to manage. Since impressions typically run higher and click through rates lower on Content, campaign performance reporting can be tricky. More importantly, splitting the networks [...]

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