If you have ever wondered what all of the “other unique” queries are after running a search query report from AdWords and didn’t have the time or know-how to setup custom analytics filters, today is your day. From within the AdWords report center, you now have the option to run an “advanced” search query report. Although you still get a handful of “other uniques”, there certainly aren’t as many and in return you get a plethora of long tail keyword goodness.
Armed with this new knowledge, you can maximize your keyword coverage by expanding your existing keyword sets and improve your ad targeting (CTR) by implementing negative keywords!
UPDATE: This feature may not be available to the general public yet as I have only seen it in action within a couple of AdWords accounts.
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Aaron,
Looks like you beat me to the punch on this one! : ) Good find! Me and the PPCHero crew just discovered this yesterday for ourselves.
How accurate have you found the reporting to be? We did a test for 03/30-03/31 and found 441 queries were displayed out of 445 searches. Not exactly “all queries” but certainly a step in the right direction!
BTW – consider yourself followed and bookmarked! Like the blog.
- John
Hi Aaron,
Looks like I’m lagging behind on this one too!
I blogged about it back in May when Google made it official, but you’re months ahead of the game here.
It seems like Google are getting a little less guarded about sharing actual search queries (maybe as a response to users protests about “enhanced” broad match), as they now allow you to view queries directly in the new interface.
Anyway, like John, consider me fully subsribed to your blog. It’s now in pride of place in Google Reader.
Keep these insights coming!
Best wishes,
George Lane
@George… I agree that Google is definitely moving closer to full disclosure by allowing advertisers to view actual search queries. Bonus points for making this report actionable on the ad group level directly. The new inline placement reporting feature has also proved extremely useful.